Around this time next week I will be arriving in Munch for the biggest sportswear tradeshow ISPO. The SDBI, Die Stiftung der Deutschen Bekleidungsindustrie (translated the German Fashion Foundation) has invited me to come to ISPO because I am a finalist in their competition: The European Fashion Award FASH2012. All the finalists will be represented at the SDBI stand and there will be an official award ceremony Sunday the 29th at noon.
In order to have promotional material I have been to Berlin in December to do a photo shoot with all the finalist and Gregor Hohenberg, who is the house photographer of Elle Germany and has also done images for Y3 by adidas.
I have been to ISPO just to visit last year and I was overwhelmed by the size of this venue. Another thing, I have been to a lot of fashion tradeshows over the years for my work as a designer, but I never enjoyed any fair as much as I have done ISPO. There is a great relaxed atmosphere, a lot of exciting new products, great looking stands and interesting people.
As you can imagine I am very excited and simply cannot wait to get there!