December 2010 – February 2011 -Project Performance Sportswear Design level 2 No Turning Back – Snowboardjacket

The basic idea was to create a snowboard outfit for teenage girls with an element of change.

This was inspired by the recent trend of customizing. I think this target group especially likes to change their style more often than any other group.

The only part that isn´t reversible is the back of the body, that is how I have come to the name, No turning back!

I decided to use this as a brand name because this target group is very brand conscience.