The basic idea was to create a snowboard outfit for teenage girls with an element of change.
This was inspired by the recent trend of customizing. I think this target group especially likes to change their style more often than any other group.
The only part that isn´t reversible is the back of the body, that is how I have come to the name, No turning back!
I decided to use this as a brand name because this target group is very brand conscience.