January / March 2013 Designing for ANWB – Human Nature Collection

The ANWB is the Dutch national company that provides road help. They also have shops throughout The Netherlands where they sell all sorts of things one might need on the road like roadmaps and safety vests. In these stores they also sell their own outdoor brand called “Human Nature”.

In these 3 months I have been the in house designer to help the buyers realise their ideas and to make adjustments to the exciting designs of other freelance designers. I have also been responsible for several designs. For instance I have designed casual check shirts for men, technical fleece jackets for women, all sorts of bags. I have also been involved in meetings with the buyers, to talk about the market strategy and future plans of the Human Nature collection.